TikTok is introducing a new feature that allows them to cut down on the volume of AI-made content appearing in their feeds. This move comes as the company revealed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The update is being tested over the following weeks before a global launch. This shift comes amid a rise in AI-generated material, driven by new AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing content creators on a popular video site primarily display content made by AI. A significant portion of this content is considered low-quality AI content, a term for inferior, factory-style content that is often illogical or bizarre.
Based on user feedback that numerous viewers like content created using AI tools, ranging from computer-generated images to educational videos, and we aim to give people the option to adjust the amount of that, based on their own choices,” said a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its network tagged as AI-generated. In total, over 100 million media items are uploaded to the platform each day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Members will be capable of reduce or increase the volume of AI content they see by accessing the topic control feature in the application and choosing “AI-generated content”. Additional categories that can already be modified under the setting encompass news, style, beauty, and choreography.
Platform Guidelines
Its rules require creators to tag lifelike AI-made content, and it prohibits harmful fake videos of celebrities or critical incidents. Any believable AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the service will henceforth attach an AI-generated label to content made using its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This action is designed to help prevent users from attempting to evade the tagging system.
Educational Initiatives
TikTok is additionally launching a $2m AI literacy fund for specialists and organizations to create informative material about ethical AI use. This program will assist educational bodies dedicated to training coding and technology.
Platform Protection
The platform has supported its content review process, following controversy over intentions to cut jobs for a large number of safety staff in the UK. It is planning to reduce 439 jobs in its trust and safety team in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most harmful content ahead of it has to be seen by humans. The company announced a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to the use of its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is why a extensive automated help is making a difference work at speed.”
