2K Recruits Popular Battle Royale Lead to Rescue Challenged Action Game Project Ethos

2K Games has welcomed a seasoned producer from Respawn Entertainment to direct the studio crew at 31st Union, which is currently working on the upcoming over-the-shoulder roguelike extraction-shooter known as this innovative game.

Management Change Comes After Mixed Reception

Brinkman steps into the role of studio head at 31st Union following the dismissal of previous head Michael Condrey, who was reportedly let go due to the game's disappointing early showing last fall.

On Wednesday, 2K president a key figure informed team members about this strategic move through an official communication, which emphasized that playtesting had shown the necessity for a more defined direction.

The president stated that the developers is now overhauling Project Ethos with a revised focus, aiming to satisfy player expectations.

Trend of Strategic Acquisitions

The news echoes a comparable action taken by 2K Games in the summer, when they hired Rod Fergusson from Blizzard to contribute to the beloved franchise studio Cloud Chamber.

Here is the full message from the president's communication:

Dear Team—

I know you all just completed your meeting - I hope you’re as thrilled as I am with the positive developments. Last time I shared you all a update, I mentioned the following: “I believe in this crew. You all are some of the most driven and creative creators we have had the opportunity to partner with - and we’re looking forward for that relationship to endure.”

Given your hard work and flexibility, particularly over the last year, you consistently demonstrate that.

The gamer responses from last fall’s the game testing phase was informative. It confirmed the appeal of a roguelike shooter but made clear we still had improvements to make. It uncovered the necessity for a clearer vision.

It has been motivating to see how far you’ve progressed. You took the input to heart and reimagined Project ETHOS with a renewed direction - one that’s ready to fulfill its promise to our fans.

The trust in Project ETHOS strengthens every day. To advance the incredible progress you’ve made, I am thrilled to announce Ben Brinkman as the incoming Studio Head of 31st Union. After several months of discussions, he starts with us on Monday, October 20.

His management and background in the PVP shooter field is extensive, having spent the last 15 years developing and leading some of the most recognizable titles in gaming, such as Call of Duty: Black Ops, and more recently, the battle royale hit.

Let’s together in receiving Ben soon. We are all excited to keep witnessing the progress of Project ETHOS in the months to ahead.

The President

Experience of the New Leader

Brinkman currently holds the position of senior developer and production lead at the renowned studio for Apex Legends. Brinkman earlier was employed at major gaming companies in various production roles on the iconic franchise games, and, before that, had assignments at other industry leaders.

Game Details and Concept

The upcoming game was unveiled in last year alongside a early access event. Initially, 31st Union portrayed the game as a "free-to-play, third-person perspective roguelike hero shooter and an thrilling advancement on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to suit your personal playstyle," the description reads. "Face the rivals with unique powers, risks, and challenges that change every round. Will you safely extract with your hard-earned loot? Alternatively take a risk, gamble everything, and trust your squad can secure victory? The decision is up to you."

The game does not have an confirmed release date or supported systems, but players can expect further news as development continues.

James Carr MD
James Carr MD

A poker enthusiast and equipment reviewer with over a decade of experience in the gaming industry.